The red fish resume
Background: Where does this strategy come from?
What if you simply knew what to put on your resume to get hired, how much easier would that make life?
Understand the game so you can win
It might seem you’re screwed
People in HR are actually human
Because we’re human, you need to market to us
Marketing 101
1) Minimum words, maximum contrast
2) Clever surprises
What better way to showcase what you’re capable of then to demonstrate it right up-front
3) We love things that benefit us
Clever 101
Push it to the top
Please color outside the lines
I love
Be strategic
Semi-Customize it!
Beating the 4.0 [Stanford] MBA
Accentuate the highs, minimize the lows
Reduce your carbon footprint
Test it
Look for this unexpected benefit
I want photos!
I want more photos
The mistake everyone makes in advertising is the same mistake everyone makes in a resume